Google has made many acquisitions in the past and some of the price tags on company buy-outs will blow your mind; David Lawee, Google’s VP of Corporate Development joined MG Siegler at the Techcrunch Disrupt and was quoted saying:
“We’ve done 120 acquisitions since 2003, maybe one in 2002.” That is many acquisitions, most of which are successful; he went on to say two-thirds of the acquisitions were a success. Some cost a few millions, and others cost billions. Motorola Mobility, which was recently official finalized, cost $12.5 billion, made Google a hardware company.
Here is a list of Google’s Most Expensive Acquisitions:
Motorola Mobility 12.5 Billion: Remember the flip phones that were popular about 10 years ago? That was Motorola, things weren’t looking good for the company in building hardware for a few years, but they own a portfolio of patents that Google where after, hence the big price tag.
Double Click: 3.1 Billion: This was a purchase to expand Google’s advertising empire and to improve its advertising service AdSense by producing relevant ad servings to websites.
AdMob 750 Million: This Company was bought in 2009 to help Google expand its horizons in mobile advertising; you have probably seen an AdMob ad on your free apps that is Google.
YouTube 1.65 Billion: Google bought this up and comer in 2006, YouTube is self-explanatory we all use it; 1.65 billion is probably a bargain, now it is worth so much more, with the new ad partnerships and surging traffic.
ITA Software 700 million: This Company was bought by Google to improve its search for travelling and airfare pricing for the cheapest tickets.
image via Flickr bpedro